Tricks Performed Professional Logo Design Services

The logo may at first glance be very simple and easy to make. But that doesn't mean how to design a logo takes a short time. Just like advertising, a logo also requires ideas and concepts that can attract the attention of customers.

Following are the tricks done by professional logo design services to design logos professionally:

1. Learn what a logo is and what it represents

Before we design a logo, we must understand what a logo is, what it portrays, and its purpose. A logo is not just a sign, a logo reflects the brand of business advertising through the use of shapes, text, colors or images.

The logo is used to invite trust, recognition, and admiration for a company or product. It is our job as designers to create logos that illustrate those aspects.

2. Know the Basics of Effective Logos

By knowing the purpose of the logo and what it portrays, we must now learn what makes a good logo or the basic rules and principles of effective logo design.

Logos must be simple, simple logo designs can be easily recognized, versatile, and memorable. A good logo accentuates something unexpected or unique without having to overdo it.
The logo must be easy to remember, besides the principle of simplicity, memory is also important. An effective logo design must be easy to remember. This can be achieved by having a simple but appropriate logo.
The logo must last a long time, the effective logo must last a long time. Will the logo still be effective in the next 10, 20, 50 years?
Logos must be versatile, effective logos must be used in sharing media and applications. For this reason, the logo should be designed in vector format, so that its size can be changed.
The logo must match, the way we place the logo must match its purpose. For example, if we design a logo for a children's toy store, children's fonts and colors will be a good choice. On the contrary, they will not be suitable for law firms.

3. Learn from the successes and failures of others

By knowing the basic rules in logo design, we can distinguish between good and bad logos. Knowing what logos are successful and why they are successful gives us insight into what makes a logo successful.

For example, look at the classic Nike Swoosh. The logo was created by Caroline Davidson in 1971 for only $ 35, but until now it has survived, is easy to remember, effective even in one color, and easily resized. The speed and simplicity can be reflected through the wings on the statue of Nike, the Greek goddess of victory, something fitting for sportswear ads. Nike is one of the many successful logos. Maybe we can find out other successful logos and what makes them successful.

4. Designing the Process for How to Design a Logo

Now we know what a logo is, principles, rules and what makes a logo successful. Now we can immediately start the design process. Everyone's logo design process is different. Experience is usually a key factor in creating your design process.

The logo design process includes:

Short design
Research and brainstorming (sources of inspiration)
Sketch
Prototype and Drafting (see step number 5.)
Send to client for review
Revision and completion
Send files to clients and provide customer service

5. Learn the Software and Complete the Logo

After our design process is complete, we use the time to start operating the software (CorelDRAW or Adobe Illustrator) but remember, we cannot design the logo just by working directly with the computer. We should do the brainstorming and sketching first.

After we get the ideas and sketches of the results of brainstorming, we can immediately dwell on the computer and start digitizing the logo. After completing the digitization, we send the results to the client, evaluate, and finally finish the logo. That way, we have successfully created a professional logo.